In the Instagram universe, hashtags play a key role in expanding the reach and visibility of your posts. In fact, they act as clickable links that forward users to a feed of posts associated with that particular hashtag.
But after all, why should we use hashtags on Instagram?
In the Instagram scenario, hashtags are an extremely effective tool to boost the engagement and visibility of your posts. In addition, they act in content categorization, thus making it easier for users to search for posts that are relevant to their interests.
Most Used Hashtags on Instagram by Category:
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Food:
Food-related hashtags like #foodporn It is #instafood, are very popular with users who love to share their dining experiences.
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Fitness World:
Fitness enthusiasts use hashtags like #fitfam It is #gymlife, to share your workout routines and progress.
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Beauty:
In the world of beauty, hashtags like #makeupaddict It is #skincare are widely used for highlighting products and makeup tutorials.
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Fashion:
hashtags like #ootd It is #instafashion are commonly used in the fashion world to share looks of the day and fashion trends.
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Trip:
For travel lovers, hashtags like #travelgram It is #wanderlust are ideal for sharing your adventures around the world.
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Music:
hashtags like #music It is #livemusic are used to share everything related to music, from song recommendations to live shows.
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Art:
In the artistic field, hashtags like #art It is #instaart help highlight artwork and creative projects.
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Technology:
For tech enthusiasts, hashtags like #tech It is #instatech are great for highlighting new gadgets and technological innovations.
How to Use Hashtags Effectively on Instagram
Using the right hashtags can make a big difference to how you perform on Instagram. Here are some tips:
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Avoid using generic hashtags: Millions of people use hashtags like #love or 1TP5Happy, making it very difficult for your post to stand out. Instead, use more specific hashtags that are relevant to your audience.
- Use a combination of popular and less popular hashtags: Very popular hashtags can help you gain some visibility, but they are also very competitive. On the other hand, less popular hashtags have less competition, so your post is more likely to stand out.
- Use the right amount of hashtags: Instagram allows up to 30 hashtags per post, but that doesn't mean you have to use them all. In fact, research suggests that the ideal number of hashtags is between 5 and 9.
In the context of Instagram marketing strategy, hashtags assume a position of great importance. Through them, you have the possibility to expand the reach of your posts and establish connections with the most suitable audience. Therefore, the selection and appropriate use of hashtags becomes a relevant task. So, keep in mind that on Instagram, the quality of hashtags often trumps the quantity. Good luck!
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