In the Instagram universe, hashtags play a fundamental role in expanding the reach and visibility of your posts. In effect, they function as clickable links that direct users to a feed of posts associated with that particular hashtag.
But, after all, why should we use hashtags on Instagram?
In the Instagram scenario, hashtags are an extremely effective tool for boosting engagement and visibility of your posts. Furthermore, they act to categorize content, thus making it easier for users to search for posts that are relevant to their interests.
Most Used Hashtags on Instagram by Category:
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Food:
Food-related hashtags like #foodporn It is #instafood, are very popular among users who love to share their gastronomic experiences.
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World Fitness:
Fitness enthusiasts use hashtags like #fitfam It is #gymlife, to share your training routines and progress.
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Beauty:
In the beauty world, hashtags like #makeupaddict It is #skincare are widely used to highlight products and makeup tutorials.
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Fashion:
Hashtags like #ootd It is #instafashion are commonly used in the fashion world to share looks of the day and fashion trends.
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Trip:
For travel lovers, hashtags like #travelgram It is #wanderlust They are ideal for sharing your adventures around the world.
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Music:
Hashtags like #music It is #livemusic are used to share everything related to music, from song recommendations to live shows.
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Art:
In the artistic field, hashtags like #art It is #instaart help highlight works of art and creative projects.
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Technology:
For tech enthusiasts, hashtags like #tech It is #instatech They're great for highlighting new gadgets and technological innovations.
How to Use Hashtags Effectively on Instagram
Using the right hashtags can make a huge difference to your performance on Instagram. Here are some tips:
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Avoid using generic hashtags: Millions of people use hashtags like #love or #happy, making it very difficult for your post to stand out. Instead, use more specific hashtags that are relevant to your audience.
- Use a combination of popular and less popular hashtags: Very popular hashtags can help you get some visibility, but they are also very competitive. On the other hand, less popular hashtags have less competition, so your post is more likely to stand out.
- Use the right amount of hashtags: Instagram allows up to 30 hashtags per post, but that doesn't mean you have to use them all. In fact, research suggests that the ideal number of hashtags is between 5 and 9.
In the context of Instagram's marketing strategy, hashtags assume a position of great importance. Through them, you have the possibility of expanding the reach of your posts and establishing connections with the most appropriate audience. Therefore, the selection and appropriate use of hashtags becomes a relevant task. Therefore, keep in mind that, on Instagram, the quality of hashtags often outweighs the quantity. Good luck!
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